Request for Proposals: Graphic Design Services

1. Introduction

Love the Bulb is seeking proposals from qualified graphic designers to provide comprehensive graphic design services for the creation of a logo and development of our brand identity. We are looking for a creative, reliable, and skilled professional to help us visually communicate our brand message effectively.

2. About Love the Bulb

Love The Bulb is a community-based non-profit organization dedicated to preserving and enhancing the creative spirit of the Albany Bulb as an inclusive, diverse and participatory public commons – artistic, cultural, and environmental – through stewardship, programming, and advocacy. We present playful art, environmental education and stewardship events at the Albany Bulb that celebrate its unique place in the Bay Area art and natural ecosystems. Our events at the Bulb foster creative play, environmental knowledge, and human connectedness.

3. Scope of Services

We are seeking a graphic designer to work with us on a project to develop a coherent visual identity for Love the Bulb to be used across digital and printed platforms.  

The ‘Services’ consists of, and the successful graphic designer shall provide, the following:

  • Brand Identity: Conceptualize, design, and deliver a new logo, color palette, typography guidelines, and a comprehensive brand style guide.

  • Marketing Materials: Create a tri-fold brochure (8.5” x 11”), a series of three social media ad graphics (1080 x 1080 px), and a postcard (4” x 6”) 

  • Website Assets: Design new icons and banner graphics for our website's homepage and event  pages.) 

Deliverables: 

  • Final logo files in various formats (AI, EPS, PDF, SVG, PNG, JPG, TIFF) and color variations

  • A comprehensive PDF brand style guide with color codes

  • Print-ready PDF files for the brochure and postcard with proper bleeds and marks

  • Web-optimized PNG and JPG files for social media and website use

Upon acceptance of each design or concept, Love the Bulb will retain all intellectual property rights.

4. Proposal Requirements

To be considered for this project, please submit a proposal that includes the following information:

  1. Overview: A brief introduction to you or your firm, including your background, experience, and what makes you a good fit for this project.

  2. Portfolio: A link to your online portfolio or a PDF showcasing relevant work.

  3. Proposed Approach: A brief description of how you would approach our initial project, including your creative process and timeline.

  4. Proposed Fees/Expenses : A clear and detailed cost breakdown for the project, including any hourly rates for potential additional work. Please be transparent about what is and isn't included in the quote (e.g., number of revisions). (Please note that it is anticipated that a maximum not to exceed $2500 will be established for these Services.)

  5. References: Contact information for at least two previous clients who can speak to the quality of your work and professionalism.

5. Selection Criteria and Process

Love the Bulb will review submitted proposals for completeness and qualifications. Selection for a contract award will be made on the basis of the following criteria:

  • Expertise and experience in providing similar services;

  • Quality of work;

  • Cost; and

  • Responsiveness to the RFP categories


6. Terms and Conditions

The following terms and conditions apply to all proposals:

  1. Love the Bulb reserves the right to reject any and all proposals submitted; to select one or more responding parties; to void this RFP and the review process and/or terminate negotiations at any time; to select separate responding parties for various components of the scope of services; to select a final party/parties from among the proposals received in response to this RFP. Additionally, any and all RFP project elements, requirements, and schedules are subject to change and modification. Genspace also reserves the unqualified right to modify, suspend, or terminate at its sole discretion any and all aspects of this RFP process, to obtain further information from any and all responding parties, and to waive any defects as to form or content of the RFP or any responses by any party.

  2. By submitting responses, each responding party acknowledges having read this RFP in its entirety and agrees to all terms and conditions set out in this RFP.


7. Submission Instructions

  • To be considered, proposals must be received no later than 5 PM on October 24, 2025. Proposals received after this date and time will not be considered. 

  • Proposals should be submitted by email to albanybulbinfo@gmail.com, with the subject line ‘Proposal for Graphic Design Services’. 


We look forward to reviewing your proposals.

Love the Bulb is a volunteer-run, community-based organization hosted by Earth Island Institute, a 501(c)3 nonprofit.